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Monthly Archives: August 2010

It’s not about selling news, it’s about keeping customers

Tweet The paywall debate has focused on how consumers might consume the news industry’s end product: news. “Will readers pay for news online?” “Will the industry survive this change?” “Won’t people just get it for free someplace else?” These are the news industry’s Frequently Asked Questions right now. Even people that don’t believe in Rupert [...]

After the news has gone: life without your local newspaper

Tweet What happens when your local newspaper leaves town? The people of Ashton-Under-Lyne in Greater Manchester found out 18 months ago when the Tameside Advertiser office (right) shut and its journalists were either sacked or moved seven miles west to Manchester city centre, home of the paper’s parent company MEN Media, now part of Trinity [...]

Demand Media: The $114 million content machine that has nothing to do with news

Tweet Image via CrunchBase I’ve been saying for a long while that Demand Media‘s digital content model has potential to make it big. And now it’s filing for an IPO, claiming  the company has stock worth up to $125 million. It’s clear that Demand’s growth is by far outstripping even its own predictions and the [...]

Link to the past: why do some news sites STILL not link out in 2010?

Tweet Journalists now invariably have to take part in web journalism and an increasing number of them only write for the web. But despite that, not all of them use hyperlinks - one of the main things that elevate digital journalism above and beyond its print counterpart by adding relevance, context, facts, proof and sometimes wit to an otherwise [...]