I’ve been rather quiet in recent weeks and with good cause: I’ve been helping to build a new digital media business, Briefing Media Ltd, and its first site www.themediabriefing.com, which goes live today (Tuesday).
I’m the editor and chief analyst – a title which when explained, does make sense – and I’m really excited to see what the world makes of it. You can read some pre-launch media coverage here, and this is out corporate video featuring co-founders Rory Brown and Neil Thackray (made by Adam Westbrook):
Briefing Media from studio .fu on Vimeo.
In short, TheMediaBriefing is a real-time intelligence platform for the media industry; a constantly updated resource bringing together all the best news coverage and analysis from the big media players in media reporting, as well as the individual bloggers and thinkers – and everything inbetween. It’s all hand-picked by us and we think you’ll find it interesting stuff.
Our system indexes the headline and a small part of each article, and we automatically link back to the original source at the start and the end of each article. The point is to send readers to the best industry coverage out there.
On top of that, we commission people to write expert commentary and I’m really pleased that the likes of David Gilbertson from Emap and Peter Bale from MSN agree to write for us in our launch week. Expect more original views from big media names and from regular expert columnists including Greg Hadfield and Jon Slattery. If you’re interested in writing a media thinkpiece, get in touch.
But what makes TMB different is our algorithm: we semantically tag every single company, person, product, issue and profession that you need to know about, allowing people to track the trends they want and none of the stuff they don’t. We’ve indexed more than 20,000 topics in the few months we’ve been running in stealth mode and that’s just the start.
As for the analyst bit of the job title, we’re commissioning some heavyweight must-read research reports on media strategy. The first is from the excellent Peter Kirwan, one of the best thinkers on B2B/consumer new publishers – look out for that late next month.
It’s a work in progress, and this is just the start for Briefing Media, but I hope you find it useful.
p.s. As this is taking up a lot of my time, I am leaving my role on the events team at the Frontline Club. The club is hiring for someone to partly replace me but also to do lots of others things, so if you’re interested in that drop me a line and I’ll put you in touch (look at Gorkana now for the job advert).
p.p.s. Forgive the promotional post – normal blogging will resume shortly!