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Monthly Archives: October 2010

Are your tweets endorsed by your employer?

Tweet Image via CrunchBase Some things just brighten your day. On Twitter this morning I mused – not for the first time – that those silly disclaimers people put in their Twitter profiles to distance their views from their employer are not worth the bytes they’re not printed on. Invariably, people in public-facing roles write [...]

Blog to get a job in journalism: build a community, promote yourself and get networking

Tweet How do you get a job in journalism? Get a blog. Well, it may certainly help you, but I’ve just seen a panel of speakers at City University and that’s what they said. Josh Halliday, Dave Lee and Conrad Quilty-Harper told a room of students how they found gainful employment in journalism through their [...]

i Spy: can the Indie’s little brother change the habits of a generation?

Tweet It’s here: i, the Son of The Independent, hit the streets this morning. Touted as the first “quality” newspaper launch in 25 years, it’s a slimmed down version of the Indie designed for busy, younger readers who may have never got the paper-reading habit. It’s a colourful read with none of the polemic, tub-thumping, [...]

Betfair, Google and digital competition

Tweet Image via CrunchBase An article for TheMediaBriefing, on the parallels between the success of the newly public Betfair – and the criticism it attracts – and digital media companies like Google. Here’s an excerpt… Betfair revenue was up 13 percent to ¬£341 million in 2009/10. The technology underpinning the system is second-to-none. The company [...]

Smoke and Mirrors: Why the Daily Mirror will not build a paywall

Tweet Image via Wikipedia The headline on Marketing’s website reads: “Daily Mirror’s plans online paywall“. The Twittersphere alights with it-won’t-workisms. The article says: Executives at parent group Trinity Mirror are finalising which content to charge for on Mirror.co.uk and Sundaymirror.co.uk. Final details of the strategy are expected to be confirmed later this year. Daily Mirror [...]

Invisible blogging bogeymen and the non-existent threat to journalism

Tweet Image via Wikipedia A lot of bloggers seem to be socially inadequate, pimpled, single, slightly seedy, bald, cauliflower-nosed young men sitting in their mother’s basements and ranting. They are very angry people So says Andrew Marr, formerly the editor of The Independent, formerly the BBC’s political editor, now chief political interviewer and radio host [...]

What newspapers could learn from supermarkets

Tweet Image via Wikipedia Light blogging of late, with the day-to-day management of TheMediaBriefing.com. So here’s an excerpt of an article I wrote today for TMB about CRM and supermarkets, making the point that news organisations need to know much more about their customers, just like Tesco does… Sir¬†Terry Leahy turned around Tesco from a [...]