Monthly Archives: June 2011

Highly commendable disruption

If personal blogs aren’t for self-aggrandising posts when something good happens, then what are they for?

I was very pleased to be “highly commended” (a phrase reminiscent of school homework) in the Digital Editorial Individual category 2011 at the AOP Awards last night. See the full list here and congratulations to Emma from the Telegraph for winning the overall individual prize.

As if my swollen ego needed boosting further, the judges also provided a testimonial quote:

‘Single-handedly established a very credible and respected new brand for quite a cynical audience!’

Briefing Media – the parent company of TheMediaBriefing.com, which I edit – was also up for Independent Digital Publisher.  We lost out to Magicalia, well done to them, but it’s fantastic to get that sort of recognition so soon after launching.

Disruption in action

Self-promotion aside, there is a serious point to make here about the industry and digital media. Rory and Neil founded Briefing Media because there was a gap in the market for a digital B2B company. It’s still very early days in the evolution of what we’re doing but in nine months we’ve: published two world-class research reports; ran a leading summit on monetising media; organised a second conference (it’s about mobile, it’s on Tuesday, last few tickets remaining); sent out thousands upon thousands of email newsletters and been nominated for two industry awards alongside the biggest names in UK media.

TheMediaBriefing is just the first of several sites we plan to launch in different professional niches. The aim has always been not just to build a site but a diverse multi-platform company. On that note, by the way, we’re always interested to hear from digital journalists and sales/events professionals who might want to work with us.

So in short, I think that shows what’s possible when you launch something new.