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Monthly Archives: September 2011

On probability, statistics and journalism

Tweet This should pose a good teaser for any working reporter and news editor who uses percentages of chance on a day-to-day basis. If a woman is given a positive screening result after a mammogram, which is bad, what is the probability that she does not have cancer? Answer: 91 percent. Why is this? Cambridge University professor [...]

Thoughts on LinkedIn groups for media brands

Tweet LinkedIn has certainly grown in importance for me in the past year since TheMediaBriefing.com started. We run a group now running at just under 500 members and it’s been very rewarding to have started some interesting discussions, that have fed into and inspired articles on TMB and hopefully proved useful to people in our community. [...]