Monthly Archives: April 2012

Our new office and the importance of location in business

The view from Mermaid House, Briefing Media's HQ

When I’m out and about and chatting to people I get two questions: who do you work for?, shortly followed by where is your office?

The eternal obsession with the physical location of businesses has not receded with the digital age. Much like how my six-year-old cousin likes to ask everyone “where do you live?” it seems what you do is not nearly as immediately interesting as where you do it.

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