*Cough* *splutter* … Is this thing on?
It’s shame when personal blogs become repositories for personal life announcements and not much else. However, that’s exactly what this site has become.
After three years with TheMediaBriefing, from when it started to now, I’m leaving the company and joining BuzzFeed UK as media editor, working in the London office (don’t bury the lead, this is a good start).
I’ve written about the some of TMB’s achievements to date over on the site this morning and it has been quite a journey to get to this point. It’s silly that I used to write about product development and business strategy without actually having ever done any. One of the big benefits of B2B media companies is they tend to be smaller and more focused and there are lots of opportunities to get involved in all sorts of areas of the business.
I’m as proud of the achievements with TMB as anything I’ve done. However I’ve been a reporter/editor on the media beat in B2B publishing for seven years, so now feels like the time to move on and do something different.
And why BuzzFeed? Put simply, it’s a huge and enjoyable challenge to make content for a much larger audience, in the context of entertaining and informing. “Isn’t it just all pictures of cats?” you may say, to which I’d reply, “it’s not just cats, it’s hedgehogs too.”
Or as editor-in-chief Ben Smith put it:
@mathewi Are you sure the reporting doesn’t subsidize wonderful cats? That’s in fact my view of this. Media biz complicated, & traffic ≠ $
— Ben Smith (@BuzzFeedBen) September 23, 2013
There is a lot of good stuff to read and watch on BuzzFeed – both long and short-form – on all manner of things. Jonah Peretti’s recent memo to staff is a good snapshot of where the business is and what it wants to achieve, but I was drawn to this bit:
The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.
So, hoping to use this as an excuse to get together and reconnect with lots of people across the industry before I make a move…
p.s. The award for the longest gap between blog posts goes to Faith No More, with 11 years, so I guess my 1.5 years isn’t that bad in comparison.