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Tag Archives: News International

Hats off to Nick Davies

Tweet There’s so much coverage of the shutting down of the News of the World, including mine, but I’m not seeing anyone talking about the journalist at the heart of this story – but who comes out with his reputation and morals intact. Nick Davies has for four years kept this story alive, ignoring every [...]

Smoke and Mirrors: Why the Daily Mirror will not build a paywall

Tweet Image via Wikipedia The headline on Marketing’s website reads: “Daily Mirror’s plans online paywall“. The Twittersphere alights with it-won’t-workisms. The article says: Executives at parent group Trinity Mirror are finalising which content to charge for on and Final details of the strategy are expected to be confirmed later this year. Daily Mirror [...]

It’s not about selling news, it’s about keeping customers

Tweet The paywall debate has focused on how consumers might consume the news industry’s end product: news. “Will readers pay for news online?” “Will the industry survive this change?” “Won’t people just get it for free someplace else?” These are the news industry’s Frequently Asked Questions right now. Even people that don’t believe in Rupert [...]

Wishful thinking as News International hopes mass print audience and scarcity survive

Tweet Image via CrunchBase The latest accounts to be released from Rupert Murdoch‘s News International, covering the 52 weeks to June 28 2009, say much about the company’s content propaganda. News Group Newspapers, the division that publishes market leading red-tops The Sun and News of the World, made pre-tax profits of £40.3m for the year [...]