Tag Archives: twitter

#SIPAUK2011: Links and slides from my presentation on journalism, aggregation and curation

Today I’m speaking at the Specialised Information Publishers’ Association’s UK conference on a breakout session on digital tools for editors and publishers, in a session with my erstwhile colleague Martin Stabe, now an interactive producer at FT.com.

To sum it up very briefly, I was talking about curation, aggregation and the importance of transparency in online publishing.

Here are some of the links that I mentioned during the talk:

  • Ben Goldacre on why he doesn’t trust journalists that don’t link to primary sources (here, here)
  • Benoît Raphaël  of Owni.fr on the “Google newsroom”  - decentralising news production from a physical location and using free online tools to innovatively track trends, write analysis and use the wisdom of your audience.
  • Journal Register CEO John Paton’s excellent post of his excellent presentation at the WAN-IFRA Summit in Zurich last month. He really did reinvent the newsroom, the products and the business by putting online first and went from bankruptcy to profit by doing so. No gimmicks – he took costs out of the business, stuck print journalists’ ego with a big fork and focused on what matters.
  • Adam Tinworth on why there can be no special pleading of “our audience doesn’t get social media”.
And here are the slides:
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BBC Social Media Summit: Newsrooms need a mix of skills and cultures #bbcsms

LONDON, ENGLAND - MARCH 02:  A BBC logo adorns...

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In this digital media, journalism and always-on bubble that we live in – if you’re reading this blog you’re probably in that category – we are weird.

Speaking at the BBC’s Social Media Summit on Friday at White City (or “White Stadt” as Google Maps puzzlingly and Germanically translates it) BBC Global News head honcho Peter Horrocks says that most newsrooms are not populated by people who are obsessed by the future. He says:

I think it’s really important that the people in this room and following online realise how weird and unusual they are in comparison to most newsrooms.

Most newsrooms are full of people living in the moment – they are  reactive and responsive to event. And theyre not interested in the vision and future of journalism and that’s fine. We need people like that. It’s got to be a balance of the different cultures.

Cultural divides

Horrocks was speaking on a panel titled Cultural Change and his points were useful to underline the fact that digital newsgathering is not used by a good many journalists, who still manage to do a good job.

Horrocks said last year that BBC News staff have no choice but to use socaal media in some way – a comment mistranslated as “tweet or die” by some. “It wasn’t tweet or die, it was tweet or be sacked“, he says, adding that he is serious about the need for Beeb reporters and producers to communicate and listen to people online.

Echoing a piece we ran this week on TheMediaBriefing calling for a blend of young, digitally-minded experts plus more management focused, traditional media  folk who simply know how to get stuff done, Horrocks says the BBC needs to be a “coalition” of people searching for the future and people just getting on with things.

WaPo: Numbers do matter

There is a tendency when talking about building relationships through publishing to ignore the numbers. It’s not the quantity of followers, but the quality of conversation that matters, goes the assumption.

But, speaking on the same panel, Raju Narisetti from the Washington Post has a refreshing counter-argument: numbers are everything in social media publishing. User data is the key to getting value – editorial and commercial – from relationships.

It seems there’s a move from a world of reporting and numbers to one of context. I’d like to challenge that and say numbers are everything in our business.

People think of unique users and eyeballs – but people forget that at the end of that unique user is a real person.

And here’s a thought: by listening to your audience, having a good analytics approach, Narisetti points out you can better decide what not to do.

With dwindling resources you can use data to decied what not to do… you are able to show what you can stop doing without impacting on your readership. That shift in metrics has been one of the biggest changes for us.

If it’s hard to sell the idea of journalists being on Twitter, Narisetti recommends the ego-centric approach. Facebook referrals for WaPo are up 300 percent year on year – increasingly, readers expect content to come to them and this is how to grow a brand and an audience.

“Journalists are driven by the ego of having more people reading their story,” as Narisetti puts it. But also, in age where innovation is at least in some part driven by fear, he says “It helps if your industry is in trouble and people think they might be out of  job.”

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What I learned about Twitter and journalism in 2010 – tips and advice from a compulsive tweeter

I was very pleased and grateful to be included – for the second year running – in Journalism.co.uk’s top five tweeters of the year. It’s a always good to be recognised like that but the real buzz from Twitter is having and keeping more than 3,000 followers and carrying on the conversation, link-sharing and jokes that make my day worthwhile.

There are no shortage of tips on using Twitter, in fact there’s an ever-growing sub-industry of armchair experts telling the world how best to “maximise the ROI of your social media presence”, usually in 5 or 10 “easy” steps.

I realise I’m only adding to this crowded market, but in the talks I’ve done and the work I’ve carried out with different media companies in the past year – this is one of the things I get asked about the most. And this isn’t bloodsucking social media bullshit: understanding how your personal network reacts to what you publish and how it can help you market your stories and ultimately your business is something very much worth thinking about.

Also check out guides and tips from Paul Bradshaw and Richard Kendall.

What to tweet?

One thing people new to Twitter often say is: “why would anyone be interested in my tweets?” It is hard at first to see why anyone would be interested. But the thing is, if you tweet about what you’re interested in and what you’re working on there are people out there who are also interested.

So if you cover a geographic patch or an industry, if you’re following some important and interesting people in that area, it’s only a matter of time before you’ll make some meaningful and useful connections.

As for what to say, there’s nothing wrong with tweeting on things such as:

– What you’re working on and the problems you face (someone may be interested are able to help)
– Where you are (someone may be nearby, plus your location is key to putting you in a context followers can understand)
– What you think about something (e.g. news story, personal experience and so)
– How you feel (the personal touch is what elevates an account from boring to interesting)

I have one main account (@psmith), two other personal accounts (@psmithgamer and @psmithfoodie) and am responsible for one professional account (@MediaBrief) and I try to update them all as much as possible. It should go without saying that you will need to tweet every day, or at least every working day, to build up an audience and to get the most out of Twitter. I think a good guide for a journalist is 10 a day – but that depends on what’s going on. If there are live events to report on, such as a breaking story or a conference speech, then more is fine.

Broadcasters such as Channel 4 Newsdo a great job of curating their own programmes, adding a human, behind-the-scenes element to the 7pm broadcasts by live-tweeting what’s happening and what the audience is saying. ITV Sport also does this well for its marquee sporting broadcasts.

Second chance

One of the most important points here, as Danny Sullivan has pointed out, when it comes to shouting about content from your site, there’s nothing wrong with tweeting something more than once. So if it’s the talking point, the most-read and discussed blog post or news story, why not tweet it at 8am, 1pm and 5pm. Ideally it will be different each time the same users come back – even if it’s simply some interesting user comments – so flag that up and convince people to click again, as well as enticing clicks from people that are seeing it for the first time.

Don’t over-do it

Ask yourself: is each message justified? When someone recently told me they have a specific Tweetdeck column set up just for people who tweet too much, and that I was a chief offender, that was a wake-up call.

If you are at a conference, it’s polite to warn people in the morning that you’re going to be tweeting more than usual. Don’t take it personally if lots of folk unfollow you – if they see you being informative, relevant and witty via their own extended network, they’ll should come back on board.

Know where it’s @

Tweeting a standard message is visible to all your followers. But with @ replies, putting the @ sign at the start of a tweet means your message will only be visible to everyone that follows both you and the recipient. Sometimes it much better to send a direct message anyway, such as when arranging a meeting.

If you want to reply to something someone has said and you think it’s going to be of interest to all your followers, just put a full stop at the start of the tweet and then the @username (eg: “.@psmith I agree entirely with your sensible twitter advice”

Credit where it’s due

I don’t think you need to thank every single person who ever retweets you. It’s polite and nice to acknowledge the generosity of a RT – and you should do everything you can to encourage them – but “Thanks for the RT” is becoming cliche and somewhat meaningless. The inhuman nature of that robot-like phrase does look a little spammy, though the intention is good.

So think of different ways to say thanks: Why not just return the favour and RT them on something else? Perhaps come back with another point or something relevant to the RTer. Some people like to wait until they have had a few RTs and then bulk thank everyone at once, like a round robin Christmas letter, which is more efficient if still a little impersonal.

Since the launch of TheMediaBriefing, I’ve commissioned quite a few senior, C-level media executives just through DMing them after they mentioned the site and said “hey thanks for the mention, how about you write us 600 words on what your company is up to?” I never fail to be surprised by the amount of people who say “yes”.

Who are you anyway?

This is very basic, but lots of people get their Twitter biog wrong. You need a straight-forward one-line job description, including the name of your employer, your location and a link. If you’re too shy to have a picture that looks like you, don’t be. People can’t connect with a picture of your hand or a cartoon character – and you’re significantly less likely to get real-life chance meetings with followers at real life events, which is one of the real objectives of Twitter for me.

Whether you say your views are not those of your employer or not is up to you – but as I’ve said before, to do so is utterly pointless.

Hashtags keep conversations together

The evolution of hashtags is fascinating as it’s the best example of Twitter’s users adapting their language to make the most of the service, instead of Twitter inventing new functionality.

For me, these should be used to follow a specific conversation tied to a specific thing, whether it’s an event (#paywalls11), a place (#hackney), an occurrence (#uksnow), a viral conversation (#thingsIdidaged16) or something else. If you want to follow what people are saying, put these hashtags into search.twitter.com or create a tab on Hootsuite or Tweetdeck and see all the tweets at a glance. This should be standard procedure for reporters, I feel.

I’m always slightly puzzled by the use of hashtags on nouns, such as “I’m going to walk the #dog”, but hey, if it works for you…

Spam fritters

On a serious note, in 2011 serious tweeters will be beset by the increasing problem of Twitter spam, whether in their own personal feeds or polluting popular hastags. I only have to mention iPhone games as @psmithgamer to receive four or five spam replies – all potentially containing debilitating bugs and malware.

Strange-sounding tweets from people that sound like “I’m checking out my Twitter analytics from this great new site” are almost always automated messages from dodgy sites. Don’t click on the link or you too will unknowingly tweet the same bollocks message to all your followers.

So be warned: if it looks dodgy it probably is so don’t click on it.

Over to you

What are your twitter tips? What annoys you and what delights you about the people you follow? Please let us know in the comments below or (of course) by tweeting me at Twitter.com/psmith. I’ll update this with the best responses later on.

Update 05/01/2011

Something else to add to this on the subject of retweeting in the first week back to school after Christmas: Don’t feel that you have to RT anything. There is an increasing number of tweets swirling around from people either asking for charity donations, for help to find a missing person, or something far more mundane. They often have the look and feel of chain letters, so beware the “Plz RT” request and be sure you know exactly what it is you’re retweeting first.

I entirely endorse Kate Bevan’s post on this from November. She puts it very well:

I tweet a lot of links – stuff that catches my eye, things that make me laugh, stories that make me go WTF. I often RT links from people I follow. What all those links have in common is that I’ve been engaged by them and I think they’re worth passing on. I don’t want to spam the kind people who follow me with a load of links to stuff that doesn’t

Picture from daniloramosweb on Flickr, some rights reserved.

Are your tweets endorsed by your employer?

Image representing Twitter as depicted in Crun...
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Some things just brighten your day.

On Twitter this morning I mused – not for the first time – that those silly disclaimers people put in their Twitter profiles to distance their views from their employer are not worth the bytes they’re not printed on. Invariably, people in public-facing roles write something like: “All views are my own”, “These are not shared by [company]” or the more succinct “views here are mine”. A case study of these messages can be found in this list of BBC PR people.

While I can see the logic, I very doubt that in the (unlikely) case of one of those people embarrassing the Beeb with some off-colour humour or internal secrets that journalists writing diary columns and blogs would for one second separate the employee from the employer.

Not only that – would you really tweet all day about how amazing BBC3′s new schedule is if you weren’t paid to do so? So they’re not all your own views are they?

These people are being paid to spread the corporate message of their employer, albeit indirectly, so I find it odd that they consider a legal-style warning with no legal merit somehow necessary or in any way useful. Perhaps this is why I don’t work in PR.

Anyway, I expressed the problem thus:

Does anyone Twitter’s profile say “My employer utterly endorses all my views and shares the same prejudices I do” ? I’d like to see that.less than a minute ago via TweetDeck

And to my delight @MikeAherne took the advice. Result!

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